Behavioral Priming*

Though its effects are controversial, psychologists, researchers, and marketers have tested behavioral priming since the middle of the 20th century.

If you’re not familiar with priming, it is the ability to influence someone’s thoughts, attitudes, and behaviors without them knowing about it, through exposing them to a previous stimulus. For example, repeating the phrase, “Stay home. Stay safe.” could be a form of priming, as it has the potential to impact the way people think (or don’t think and just do), speak, or act.

As John Bargh explains in his article, published in the European Journal of Social Psychology,

The past 25 years have seen amazing empirical advances in our knowledge of the kinds of psychological concepts and processes that can be primed or put into motion unconsciously. Social norms to guide or channel behavior within the situation; goals to achieve high performance, to corporate with an opponent, or to be fair minded and egalitarian; emotions that shape our reactions and responses to subsequent, unrelated stimuli; and of course, knowledge structures such as stereotypes and trait constructs for use in the comprehension and encoding of often ambiguous social behavior. And social behavior itself can be produced unconsciously in the same fashion.

Still more recently, though, priming effects of even greater complexity have been discovered, such as in the nonconscious activation of deep cultural ideologies and other interpersonal relations…
Bargh JA, 2006
Consider this statement: We’re all in this together.

If you hear this over and over, and unconsciously believe it, then it means those who don’t follow the conventional recommendations aren’t in this with you. They’re outsiders. They are easy to target and hate and slander. It feels okay to treat them as outsiders because people believe they have the support of their pack to do so.

Or take this one: Stay home. Stay safe.

This implies that by staying home, you’re doing something that helps protect people. To not stay home then, would mean putting others at risk. It sets the stage for people to easily buy into the idea that if you don’t stay home, you’re selfish.

There’s nothing to prove this statement is accurate. Recent data says the opposite: 66% of hospitalizations in New York are from people sheltering in place.

Yet, if you asked the average person what they should do to protect themselves and others, they’d say, “I should stay home to stay safe.”

Behavioral priming can lead us to believe something is a fact even without evidence to support it. It would explain why some people feel it’s okay to throw stones at those who believe in something other than staying home. They want to slander doctors who suggest we’re actually safer being at work. Maybe their strong emotion comes from the fact that they’ve been well-primed over the past couple of months.

And finally, what about this? A new normal.

What a perfect phrase to prime you to accept a life that’s different from the life we lived up until 2020. If you believe whatever we’re told to do next is the “new normal” after hearing that phrase a thousand times, you’ll be less likely to question whatever that suggested normal might be.

What if?
I’m not suggesting this is some sort of global conspiracy, or that a group of evil-minded people decided to take advantage of the situation we’re in right now to create a different way of living.

It’s possible somebody simply threw a few phrases together, and they took off faster than a contradictory video on YouTube, but with far less pushback. Maybe it was just a coincidence.

I’m only asking the question, “What if?”

What if the phrases we’ve constantly heard have shaped the way we think about our actions, the way we judge others’ actions, and the way we might accept life in the future, if it becomes different from what we’ve experienced in the past?

What if there are motivations behind all of this that aren’t pure? The only way to find out is to ask questions. The weird part in it all is that once people begin asking questions, they’re often met with an onslaught of hate and anger, which makes you wonder even more if there isn’t something behind it all.

What if, by you simply asking, “What if?” you start to feel less concerned about COVID-19, and more about where we’re headed as a country?

Of course, I could be way off base with my questions. If I am, I don’t mind. I’m simply asking questions worth considering. Wisdom comes from asking questions, not from simply following along with whatever we’re told.

We all need to ask more questions rather than accept all answers.


We have seen it from Las Vegas through Colorado through Montana into British Columbia and even the YUKON which has ZERO cases/deaths. So far no signs in Alaska, but we aren’t anywhere yet though where we are has seen a 50% increase in cases from 1 to 3.

We ARE NOT all in this together because no one in NYC cared about us last year during the intense fires in Alaska when we had to wear N-95 masks just to breathe and not die from smoke inhalation. We ARE NOT all in this together because WE ARE NOT. Everyone is NOT NYC or LA. Just like everyone is NOT South Dakota or Wyoming or even Alaska. We are ALL DIFFERENT and one size fits all doesn’t work.

New Normal is an oxymoron. Normal never becomes NEW, it remains NORMAL. NEW means CHANGE and CHANGE may become normal, but NEW NORMAL is just a catchy little phrase to prep us all for change that we really don’t want – or do we? I really don’t want my grandchildren growing up wearing masks. Do you? Or your children?

And, the best yet, “Stay Home Stay Safe” signs followed by “Obey the Speed Limit.” So which is it? Stay Home or Drive Safely!

Have you been primed? Or are you asking questions right about now?

Tentstake Ministries did not write the upper part of this article on Behavior Priming (or simply brainwashing). Our Personal Experience is Our. Personal. Experience.

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